These Terms govern use of reelaix.com and agency services where they are supplied before an order and incorporated into the agreement. They explain our working arrangements, payment, rights in creative work and how a project can end. Visiting the website does not by itself create a paid service contract or consent to marketing.
ReelAiX is the trading name of Dmitri Maximov, a sole trader established at Dr. Van de Perrestraat 199A, 2440 Geel, Belgium. Enterprise number: 0521.980.952. VAT number: BE 0521.980.952. Website: https://reelaix.com. Email: info@reelaix.com. Telephone: +32 470 22 90 88.
References to ReelAiX, we and us mean this sole-trader business. A business client purchases mainly for its trade or profession. A consumer acts outside that purpose; the actual circumstances determine that status. Mandatory consumer protections are preserved throughout these Terms.
Our agency services can include strategy, social media management, copywriting, design, branding, video, photography, podcasts, websites, e-commerce setup, SEO, advertising, automation, PR, training and related support. Only the services and deliverables expressly agreed for your project are included. A broad website description is not an unlimited package.
A written proposal or order identifies the deliverables, platforms, quantities, timetable, price, payment schedule, revision allowance, contract duration and any special requirements. Individually agreed terms prevail over these general Terms for the relevant matter. A data-processing agreement governs processing performed on your behalf. No document removes rights that cannot lawfully be excluded.
Standard downloadable prompt packs sold through the separate ReelAiX Shop are governed by the shop’s purchase terms, licence, Refund Policy and Privacy Policy presented there. Buying an agency service does not automatically buy a pack, and buying a pack does not include agency implementation.
A booking enquiry or free consultation does not commit you to a paid service. A service contract begins when we both accept the proposal or order in writing, including email or an agreed electronic acceptance process. We supply the relevant terms before acceptance. A quotation is valid for the period it states; if it states none, confirm its continued availability before accepting.
Each party appoints a contact authorised to give instructions and approvals. We agree any material change to scope, budget, timing or recurring commitment in writing before carrying it out. We do not treat silence as permission to buy extra services or spend advertising funds.
These Terms apply prospectively to orders incorporating this version. They do not replace an existing signed agreement merely because they have been published on the website.
The proposal specifies the included revision rounds. If it does not, two consolidated rounds of reasonable revisions to each agreed deliverable are included. A round is one coordinated set of feedback relating to the agreed brief. Correcting our failure to meet that brief does not consume the revision allowance.
A new concept after approval, a changed brief, additional formats, extra languages, extra channels or further rounds may require additional work. We explain the effect on price and schedule and obtain approval first. We do not charge an undisclosed automatic revision fee.
Provide accurate business information, necessary access and usable materials, and identify relevant brand, regulatory, confidentiality and accessibility requirements. You must have the permissions needed for content, music, footage, testimonials, personal data and account access you supply. Tell us about restrictions such as platform-only music licences or talent releases limited to certain uses.
We review and carry out the agreed work with reasonable professional care. Client approval does not excuse our own infringement, negligence or failure to meet the brief. If we identify an apparently unlawful instruction or material concern, we raise it and may decline or pause the affected work while a lawful alternative is agreed.
If missing access, materials or decisions delay work, we explain the likely effect and propose a revised schedule. Additional fees require a justified, agreed basis. We do not automatically forfeit all prepaid work because a client is temporarily unavailable.
We submit work through the agreed review channel. Unless the proposal gives another period, please return consolidated feedback within five business days, meaning Monday to Friday excluding Belgian public holidays. This is a planning request, not automatic acceptance or a deadline that extinguishes rights over defects.
We publish, launch or send content only after the agreed approval or within an expressly approved calendar, campaign brief or delegated authority. Approval of a plan can cover the items it clearly identifies; it is not unlimited authority to change offers, make unsupported claims or increase spending. Silence alone is not approval.
A delivery or launch date is binding if expressly agreed as such. Otherwise it is an estimate based on the agreed dependencies. We promptly discuss significant delays. Delivery must make the agreed files, access or functionality reasonably available; a broken link is not sufficient.
Report apparent defects with enough detail for us to investigate. We correct work that fails the agreed specification within a reasonable time, without an additional correction charge. We do not impose a short reporting deadline that removes mandatory rights or rights concerning defects that could not reasonably be discovered earlier.
The proposal states whether prices include VAT and other charges. Consumer quotations show the total payable price including applicable taxes and unavoidable charges. Agency fees, advertising spend, hosting, domains, stock assets, licences and subscriptions are separate unless expressly included.
Unless a different schedule is agreed before ordering, invoices are payable within fourteen calendar days of issue. Deposits and milestone payments must be stated in the order; we do not infer an unspecified deposit from these Terms. Recurring charges require an agreed amount, frequency, service period and cancellation arrangement.
We use the legally required invoice format, including structured electronic invoicing where applicable. Provide accurate invoice details. Payment-provider fees or currency-conversion costs must be disclosed where they are your responsibility. We do not add an undisclosed payment surcharge.
Third-party purchases require your agreed budget or specific approval. You remain responsible for subscriptions you contract directly with providers. We disclose any recurring third-party cost we arrange and explain who owns and administers the account.
Tell us promptly if you reasonably dispute an invoice, identifying the affected part. Pay any undisputed amount when due. For business debts, applicable statutory commercial late-payment interest and recovery rights may apply; we do not add an arbitrary contractual penalty on top of them.
For consumer debts, the required first reminder is free and the statutory waiting period and notice requirements apply. Any permitted charges require a valid legal or contractual basis and must remain within legal limits. This clause does not create a separate fixed compensation charge.
For material overdue, undisputed payment, we may suspend the affected future work after written notice and a reasonable opportunity to pay, subject to applicable law. We explain the effect on scheduling. We do not delete a client’s website, seize its domain or withhold its own account credentials as a collection method.
We work to the agreed campaign scope and budget. Advertising spend is not an agency fee. We do not increase the authorised budget without approval. Platform billing, attribution models and pacing can differ from estimates; we explain material limitations and take reasonable measures to monitor the agreed spending authority.
Search position, AI-search inclusion, ad approval, press coverage, reach, leads and revenue depend on factors outside a campaign alone. Forecasts and targets are not guarantees unless expressly agreed as a specific contractual commitment. This does not excuse inaccurate reporting, unauthorised spending or failure to provide the services promised.
Outreach and marketing lists require an appropriate lawful source and communications basis. We do not use purchased lists, scraped personal data, fabricated reviews or impersonation merely because a client requests them. Responsibilities for lawful audience selection, opt-outs and campaign approval are agreed before launch.
Platform suspension, account restrictions and algorithm changes do not automatically cancel our obligations. We explain the issue and agree a proportionate response. We are not responsible for a third party’s independent acts merely because its service is used, but remain responsible for our own selection, configuration and conduct where the law requires.
Unless expressly agreed otherwise, client domains, advertising accounts, business pages and core production accounts should be held in the client’s name, with role-based access for ReelAiX. You retain ownership of your existing accounts, data and brand assets. We do not request unnecessary administrator rights or shared passwords when a suitable delegated-access method is available.
A website build does not include indefinite hosting, backups, security monitoring, maintenance, legal drafting or future platform upgrades unless agreed. The proposal identifies included launch testing, handover, maintenance and supported functionality. Any expressly promised standard, compatibility feature or update remains binding.
At handover we provide the agreed exports, credentials or access-transfer assistance securely. Third-party themes, plugins, stock material and software may need their own continuing licence. We disclose relevant restrictions before you commit. A change of agency does not by itself revoke your valid licence to paid final deliverables.
You retain your rights in content, data, trademarks and other materials you supply. You grant us only the permission needed to perform and administer the agreed services, including access for authorised subcontractors. An unsolicited idea or enquiry does not give us a free licence to exploit it commercially.
Unless a signed agreement expressly transfers identified rights, ReelAiX retains its rights in its pre-existing tools, reusable methods, source templates and protected original work. After full payment for the relevant deliverable, we grant you a perpetual, worldwide licence to use, reproduce, publish, commercially exploit and reasonably adapt the final deliverable for the agreed business purposes. You may permit your suppliers to maintain or adapt it for you and transfer the licence with the relevant business or brand.
That licence does not allow resale of our reusable source templates or agency tools as a separate product. Editable project files, raw footage and unused concepts are included only if the proposal says so; the file types and handover materials must be clear before purchase. Any licence needed to use embedded ReelAiX background material in the paid final deliverable continues with that deliverable.
Third-party and AI-generated materials remain subject to applicable rights and provider terms. We cannot grant exclusivity in material that is not legally protectable or that we do not own. For a logo or other asset requiring exclusive rights or assignment, the proposal must expressly identify that requirement and the rights we can grant. Mandatory legal remedies remain available if a supplied asset fails the agreed rights specification.
We may use AI-assisted tools as part of the agreed workflow, with human review appropriate to the work. Tool output can be inaccurate or resemble existing material. We check the work against the brief and the responsibilities we accept; an AI label does not excuse careless or misleading delivery.
We do not use confidential client material or identifiable personal data in general-purpose AI tools without an appropriate lawful basis, agreed processing arrangements and suitable provider settings. If a client requires a restriction on particular tools or AI use, it must be agreed before work starts and respected during the project.
Voice cloning, avatars, face manipulation and identifiable likenesses require documented authority from the relevant person and any additional legal conditions. Synthetic or manipulated content must receive legally required disclosures. We do not fabricate endorsements, testimonials, identities or evidence of results.
Each party protects non-public information received for the project, uses it only for the agreed purpose and limits disclosure to people who need it under appropriate obligations. Exceptions cover information already lawfully known, independently developed, public without a breach or lawfully received from another source. Required legal disclosures are limited, with notice where lawful.
We may use suitably qualified subcontractors while remaining responsible for the services we undertake. Subcontractor access does not remove confidentiality, security or data-protection duties. We do not automatically transfer a client contract to another business without any required agreement.
Our Privacy Policy describes processing for our own business purposes. Where we process customer, lead, audience or other personal data on your instructions, a written data-processing agreement must cover that activity before access begins. It must address instructions, security, approved subprocessors, international transfers, assistance and return or deletion. These general Terms alone are not a substitute for that agreement.
Confidentiality continues after the engagement for as long as the information remains confidential. Trade secrets and personal data remain protected for the legally applicable period. We do not promise deletion of records that the law requires us to retain.
We obtain your permission before naming you as a client, displaying your logo, publishing a case study or using non-public work in our marketing. Consent to carry out a project is not consent to publish confidential information or personal testimonials. The agreed scope, attribution, embargo and any withdrawal arrangements should be recorded separately.
A fixed project ends when the agreed work is completed, unless lawfully terminated earlier. An ongoing service with no agreed fixed minimum term may be ended by either party on thirty calendar days’ written notice. A different minimum term, renewal or notice period must be clearly agreed before purchase. Mandatory consumer cancellation rules prevail.
If you cancel a project for convenience, we charge for work properly performed and specifically approved, unavoidable third-party commitments, less costs reasonably saved. We do not automatically retain the whole deposit or charge for every unfinished deliverable. Any separate cancellation charge must be expressly agreed, proportionate and lawful. A statutory withdrawal or termination for our breach is handled under its applicable rules instead.
For a remediable material breach, give written notice and a reasonable opportunity to correct it before termination, unless the law permits immediate action. Serious unlawful conduct or urgent security risks may justify prompt protective action. Any response must be proportionate.
On ending, we reconcile prepaid fees and work supplied, return amounts due without undue delay, and arrange handover of paid deliverables and client-owned assets. Access is removed securely after an appropriate handover. Personal data is returned or deleted under the relevant processing agreement, subject to lawful retention. Finished paid deliverables remain licensed unless that licence has lawfully ended.
Where a consumer service contract is concluded at a distance or away from business premises, a fourteen-calendar-day withdrawal right normally runs from conclusion, subject to applicable exceptions and any extension for missing information. Send a clear statement to info@reelaix.com or our business address before the deadline. You may use the form below but do not have to give a reason.
We begin a paid service during that period only on your express request where required. If you validly withdraw after requesting an early start and receiving the required information, only the legally permitted proportionate charge for the service already performed is due. Beginning work alone does not eliminate the right. Loss of the right after complete performance requires the legally required prior express consent and acknowledgement.
We refund amounts due within the statutory period, normally no later than fourteen calendar days after notice of withdrawal, using the original payment method unless otherwise expressly agreed without a fee. Statutory conformity, correction, price-reduction, termination and other remedies remain available. A bespoke label does not automatically remove a service withdrawal right.
Where a consumer contract is concluded through an online interface and an online withdrawal function is legally required, we make that function available during the applicable period and provide durable acknowledgement. Email or postal notice remains a valid alternative; a technical failure does not remove the right.
Model withdrawal statement: To Dmitri Maximov, trading as ReelAiX, Dr. Van de Perrestraat 199A, 2440 Geel, Belgium, info@reelaix.com. I hereby withdraw from the contract for the following service: __________. Ordered on: __________. Consumer name and address: __________. Purchase email or order reference: __________. Date: __________. Signature only if sent on paper: __________.
Nothing excludes or limits liability for fraud, intentional wrongdoing, gross negligence, death or personal injury caused by negligence, mandatory data-protection liability or any liability that cannot lawfully be limited. No exclusion may deprive an essential contractual obligation of its substance. We remain accountable for persons used to perform our obligations as required by law.
For business clients only, subject to those exceptions, liability for ordinary negligence relating to an engagement is limited to the higher of EUR 1,000 or the agency fees paid and payable for the affected fixed project; for an ongoing engagement, the fee measure is the six months preceding the event giving rise to the claim, or the shorter elapsed engagement. Advertising spend and other pass-through costs are not agency fees. Connected claims from the same event share this cap; unrelated engagements do not.
Within the limits of applicable law, indirect lost profit, lost opportunity and reputational loss are excluded for business clients. This does not limit a duty to deliver agreed work, return money legally due or provide a mandatory remedy. The cap and exclusions do not apply where unfair or prohibited under Belgian business-contract rules. Consumer liability is governed by applicable law without this business-client cap.
Each party takes reasonable steps to limit avoidable loss where required. A party responsible for a third-party rights claim must receive reasonable notice and an opportunity to participate in its defence; there is no automatic obligation to indemnify the other party for its own wrongdoing.
If an event beyond reasonable control prevents performance despite reasonable precautions, the affected party gives notice and takes proportionate mitigating steps. Ordinary operational failures, foreseeable capacity shortages and avoidable security problems are not automatically force majeure. We agree revised arrangements where possible; statutory termination and reimbursement rights remain intact.
Contact info@reelaix.com with the project reference and relevant details. We aim to acknowledge a complaint within five business days. This target does not extend legal deadlines or require you to waive another remedy. Consumers may seek assistance through https://consumentenombudsdienst.be or a competent European Consumer Centre.
Belgian law governs our agreement, without depriving consumers of mandatory protections applicable in their country of habitual residence. Consumers may use any court available under mandatory jurisdiction rules. For business clients, the competent courts for our Belgian establishment have jurisdiction unless mandatory rules require otherwise.
New versions apply to future orders that incorporate them. We do not change an agreed price, reduce a paid licence or impose a new minimum term merely by editing this webpage. Material changes to an ongoing agreement require an applicable lawful mechanism and any necessary agreement or notice. If a provision is invalid, the remaining provisions continue as far as legally possible.
Version 1.0 | 27 September 2026
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